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The codes of gender

V 305.3 Cod

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The codes of gender identity + performance in pop culture

Northampton, MA : Media Education Foundation, c2009.

1 DVD (73 min.) : sd., col. with b&w sequences ; 4 3/4 in.

"Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized commercial performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations"--Container.

Available

Movie (VHS or DVD)Movie (VHS or DVD)

1 copy available at Paideia School

ISBN:

978-1-932869-39-2

ISBN:

978-1-932869-39-2

Title:

The codes of gender [videorecording] : identity + performance in pop culture / the Media Education Foundation presents ; produced by the Media Education Foundation ; written & directed by Sut Jhally.

VaryingTitle:

Codes of gender : identity and performance in pop culture

Publisher:

Northampton, MA : Media Education Foundation, c2009.

Physical:

1 DVD (73 min.) : sd., col. with b&w sequences ; 4 3/4 in.

Notes:

Also includes an abridged version (46 min.).

ParticipantNote:

Narrated by Sut Jhally.

Summary:

"Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized commercial performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations"--Container.

Subject:

Goffman, Erving. Gender advertisements.

Subject:

Sex role in mass media.

Subject:

Gender identity in mass media.

Subject:

Sex role in advertising.

Subject:

Gender identity in advertising.

Subject:

Femininity in popular culture.

Subject:

Masculinity in popular culture.

AE:PersName:

Jhally, Sut.

AE:CorpName:

Media Education Foundation.

Field Ind Subfield Data
001 Control No     25266
005 LastTransaction     20190123110454.0
007 Phys Desc Fixed     vd cvaiz|
008 Data Elements     091030s2009 mau073 vleng d
020 ISBN   $a ISBN  978-1-932869-39-2
020 ISBN   $a ISBN  978-1-932869-39-2
024 Other ID 1   $a Standard number or code  897952001267
035 System Ctrl No   $a System control number  (OCoLC)461311477
035 System Ctrl No   $a System control number  (OCoLC)ocn461311477
040 Cataloging Src   $a Original cataloging agency  SLV
    $c Transcribing agency  SLV
    $d Modifying agency  ELW
090   $a   P96.S5
    $b   C6 2009
245 Title 04  $a Title  The codes of gender
    $h Medium  [videorecording] :
    $b Remainder of title  identity + performance in pop culture /
    $c Statement of responsibility  the Media Education Foundation presents ; produced by the Media Education Foundation ; written & directed by Sut Jhally.
246 VaryingTitle 3   $a Title proper/short title  Codes of gender :
    $b Remainder of title  identity and performance in pop culture
260 PublicationInfo   $a Place of publication, dist.  Northampton, MA :
    $b Name of publisher, dist, etc  Media Education Foundation,
    $c Date of publication, dist, etc  c2009.
300 Physical Desc   $a Extent  1 DVD (73 min.) :
    $b Other physical details  sd., col. with b&w sequences ;
    $c Dimensions  4 3/4 in.
500 General Note   $a General note  Also includes an abridged version (46 min.).
505 ContentsNote 0   $a Formatted contents note  Sex & gender -- The feminine touch -- The ritualization of subordination -- Licensed withdrawal -- Infantalization -- Codes of masculinity -- Trapped in the code -- History, power & gender display.
508 ProductnCredits   $a Creation/production credits  Editors, Sut Jhally, Andrew Killoy, Aaron Vega ; camera, David Rabinovitz ; original music, Kevin MacLeod.
511 ParticipantNote 0   $a Participant or performer note  Narrated by Sut Jhally.
520 Summary   $a Summary, etc. note  "Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized commercial performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations"--Container.
538 Technical   $a Technical details note  NTSC.
546 Language Note   $a Language note  In English with optional English subtitles.
596   $a   1
600 Subj:Name 10  $a Personal name  Goffman, Erving.
    $t Title of a work  Gender advertisements.
650 Subj:Topic $a Topical term  Sex role in mass media.
650 Subj:Topic $a Topical term  Gender identity in mass media.
650 Subj:Topic $a Topical term  Sex role in advertising.
650 Subj:Topic $a Topical term  Gender identity in advertising.
650 Subj:Topic $a Topical term  Femininity in popular culture.
650 Subj:Topic $a Topical term  Masculinity in popular culture.
655 IT:Genre $a Genre/form data or focus term  Documentary films.
700 AE:PersName 1   $a Personal name  Jhally, Sut.
710 AE:CorpName 2   $a Corporate name  Media Education Foundation.
852 Holdings   $a Location  PS
    $p Barcode  13382
    $h Classification part  V 305.3 Cod
    $9 Cost  $149.00

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