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Algorithms of oppression

025.04252 Nob

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Algorithms of oppression : how search engines reinforce racism

Noble, Safiya Umoja, author.

New York : New York University Press, [2018]

xv, 227 pages : illustrations ; 23 cm

As seen in Wired and Time



A revealing look at how negative biases against women of color are embedded in search engine results and algorithms



Run a Google search for "black girls"--what will you find? "Big Booty" and other sexually explicit terms are likely to come up as top search terms. But, if you type in "white girls," the results are radically different. The suggested porn sites and un-moderated discussions about "why black women are so sassy" or "why black women are so angry" presents a disturbing portrait of black womanhood in modern society.



In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color.



Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance--operating as a source for email, a major vehicle for primary and secondary school learning, and beyond--understanding and reversing these disquieting trends and discriminatory practices is of utmost importance.



An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century.




Safiya Noble discusses search engine bias in an interview with USC Annenberg School for Communication and Journalism

Available

Non-fiction - JH & HSNon-fiction - JH & HS

1 copy available at Paideia School

ISBN:

9781479849949 (hbk.)

ISBN:

9781479837243 (pbk.)

LC Call No:

ZA4230 .N63 2018

Dewey Class No:

025.04252 23

Author:

Noble, Safiya Umoja, author.

Title:

Algorithms of oppression : how search engines reinforce racism / Safiya Umoja Noble.

Physical:

xv, 227 pages : illustrations ; 23 cm

ContentType:

text txt rdacontent

MediaType:

unmediated n rdamedia

CarrierType:

volume nc rdacarrier

BibliogrphyNote:

Includes bibliographical references and index.

Subject:

Google.

Subject:

Search engines--Sociological aspects.

Subject:

Discrimination.

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020 ISBN   $a ISBN  9781479837243 (pbk.)
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    $e Relator term  author.
245 Title 10  $a Title  Algorithms of oppression :
    $b Remainder of title  how search engines reinforce racism /
    $c Statement of responsibility  Safiya Umoja Noble.
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    $b Name of prod./pub./dist./man.  New York University Press,
    $c Date of prod/dist/manuf/copyrt  [2018]
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    $c Dimensions  23 cm
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504 BibliogrphyNote   $a Bibliography, etc. note  Includes bibliographical references and index.
505 ContentsNote 0   $a Formatted contents note  The power of algorithms -- A society, searching -- Searching for Black girls -- Searching for people and communities -- Searching for protections from search engines -- The future of knowledge in the public -- The future of information culture -- Algorithms of oppression.
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    $x General subdivision  Sociological aspects.
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    $9 Cost  $28.00
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