Algorithms of oppression : how search engines reinforce racism
New York : New York University Press, [2018]
xv, 227 pages : illustrations ; 23 cm
As seen in Wired and Time
A revealing look at how negative biases against women of color are embedded in search engine results and algorithms
Run a Google search for "black girls"--what will you find? "Big Booty" and other sexually explicit terms are likely to come up as top search terms. But, if you type in "white girls," the results are radically different. The suggested porn sites and un-moderated discussions about "why black women are so sassy" or "why black women are so angry" presents a disturbing portrait of black womanhood in modern society.
In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color.
Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance--operating as a source for email, a major vehicle for primary and secondary school learning, and beyond--understanding and reversing these disquieting trends and discriminatory practices is of utmost importance.
An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century.
Safiya Noble discusses search engine bias in an interview with USC Annenberg School for Communication and Journalism
ISBN: |
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ISBN: |
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LC Call No: |
ZA4230 .N63 2018 |
Dewey Class No: |
025.04252 23 |
Author: |
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Title: |
Algorithms of oppression : how search engines reinforce racism / Safiya Umoja Noble. |
Physical: |
xv, 227 pages : illustrations ; 23 cm |
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BibliogrphyNote: |
Includes bibliographical references and index. |
Subject: |
Google. |
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| Field | Ind | Subfield | Data |
|---|---|---|---|
| 001 Control No | 34200 | ||
| 005 LastTransaction | 20190201160034.0 | ||
| 008 Data Elements | 170519s2018 nyua b 001 0 eng | ||
| 010 LCCN | $a Record content licensor | 2017014187 | |
| 020 ISBN | $a ISBN | 9781479849949 (hbk.) | |
| 020 ISBN | $a ISBN | 9781479837243 (pbk.) | |
| 035 System Ctrl No | $a System control number | (DLC) 2017014187 | |
| 040 Cataloging Src | $a Original cataloging agency | DLC | |
| $b Language of cataloging | eng | ||
| $e Description conventions | rda | ||
| $c Transcribing agency | DLC | ||
| $d Modifying agency | TnLvILS | ||
| 042 Authentication | $a Authentication code | pcc | |
| 050 LC Call No | 00 | $a Classification number | ZA4230 |
| $b Item number | .N63 2018 | ||
| 082 Dewey Class No | 00 | $a Classification number | 025.04252 |
| $2 Edition number | 23 | ||
| 100 ME:PersonalName | 1 | $a Personal name | Noble, Safiya Umoja, |
| $e Relator term | author. | ||
| 245 Title | 10 | $a Title | Algorithms of oppression : |
| $b Remainder of title | how search engines reinforce racism / | ||
| $c Statement of responsibility | Safiya Umoja Noble. | ||
| 264 ProductnNotice | 1 | $a Place of prod/dist/manuf. | New York : |
| $b Name of prod./pub./dist./man. | New York University Press, | ||
| $c Date of prod/dist/manuf/copyrt | [2018] | ||
| 300 Physical Desc | $a Extent | xv, 227 pages : | |
| $b Other physical details | illustrations ; | ||
| $c Dimensions | 23 cm | ||
| 336 ContentType | $a Content type term | text | |
| $b Content type code | txt | ||
| $2 Source | rdacontent | ||
| 337 MediaType | $a Media type term | unmediated | |
| $b Media type code | n | ||
| $2 Source | rdamedia | ||
| 338 CarrierType | $a Carrier type term | volume | |
| $b Carrier type code | nc | ||
| $2 Source | rdacarrier | ||
| 504 BibliogrphyNote | $a Bibliography, etc. note | Includes bibliographical references and index. | |
| 505 ContentsNote | 0 | $a Formatted contents note | The power of algorithms -- A society, searching -- Searching for Black girls -- Searching for people and communities -- Searching for protections from search engines -- The future of knowledge in the public -- The future of information culture -- Algorithms of oppression. |
| 630 Subj:Title | 00 | $a Uniform title | Google. |
| 650 Subj:Topic | 0 | $a Topical term | Search engines |
| $x General subdivision | Sociological aspects. | ||
| 650 Subj:Topic | 0 | $a Topical term | Discrimination. |
| 852 Holdings | 1 | $h Classification part | 025.04252 Nob |
| $i Item part | Nob | ||
| $p Barcode | 54058 | ||
| $9 Cost | $28.00 | ||
| $a Location | PS |
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