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Algorithms of oppression

025.04252 Nob

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Algorithms of oppression : how search engines reinforce racism

Noble, Safiya Umoja, author.

New York : New York University Press, [2018]

xv, 227 pages : illustrations ; 23 cm

A revealing look at how negative biases against women of color are embedded in search engine results and algorithms

Run a Google search for "black girls"--what will you find? "Big Booty" and other sexually explicit terms are likely to come up as top search terms. But, if you type in "white girls," the results are radically different. The suggested porn sites and un-moderated discussions about "why black women are so sassy" or "why black women are so angry" presents a disturbing portrait of black womanhood in modern society.

In Algorithms of Oppression , Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color.

Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance--operating as a source for email, a major vehicle for primary and secondary school learning, and beyond--understanding and reversing these disquieting trends and discriminatory practices is of utmost importance.

An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century.


Non-fiction - JH & HSNon-fiction - JH & HS

1 copy available at Paideia School


9781479849949 (hbk.)


9781479837243 (pbk.)

LC Call No:

ZA4230 .N63 2018

Dewey Class No:

025.04252 23


Noble, Safiya Umoja, author.


Algorithms of oppression : how search engines reinforce racism / Safiya Umoja Noble.


xv, 227 pages : illustrations ; 23 cm


text txt rdacontent


unmediated n rdamedia


volume nc rdacarrier


Includes bibliographical references and index.




Search engines--Sociological aspects.



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020 ISBN   $a ISBN  9781479849949 (hbk.)
020 ISBN   $a ISBN  9781479837243 (pbk.)
035 System Ctrl No   $a System control number  (DLC) 2017014187
040 Cataloging Src   $a Original cataloging agency  DLC
    $b Language of cataloging  eng
    $e Description conventions  rda
    $c Transcribing agency  DLC
    $d Modifying agency  TnLvILS
042 Authentication   $a Authentication code  pcc
050 LC Call No 00  $a Classification number  ZA4230
    $b Item number  .N63 2018
082 Dewey Class No 00  $a Classification number  025.04252
    $2 Edition number  23
100 ME:PersonalName 1   $a Personal name  Noble, Safiya Umoja,
    $e Relator term  author.
245 Title 10  $a Title  Algorithms of oppression :
    $b Remainder of title  how search engines reinforce racism /
    $c Statement of responsibility  Safiya Umoja Noble.
264 ProductnNotice $a Place of prod/dist/manuf.  New York :
    $b Name of prod./pub./dist./man.  New York University Press,
    $c Date of prod/dist/manuf/copyrt  [2018]
300 Physical Desc   $a Extent  xv, 227 pages :
    $b Other physical details  illustrations ;
    $c Dimensions  23 cm
336 ContentType   $a Content type term  text
    $b Content type code  txt
    $2 Source  rdacontent
337 MediaType   $a Media type term  unmediated
    $b Media type code  n
    $2 Source  rdamedia
338 CarrierType   $a Carrier type term  volume
    $b Carrier type code  nc
    $2 Source  rdacarrier
504 BibliogrphyNote   $a Bibliography, etc. note  Includes bibliographical references and index.
505 ContentsNote 0   $a Formatted contents note  The power of algorithms -- A society, searching -- Searching for Black girls -- Searching for people and communities -- Searching for protections from search engines -- The future of knowledge in the public -- The future of information culture -- Algorithms of oppression.
630 Subj:Title 00  $a Uniform title  Google.
650 Subj:Topic $a Topical term  Search engines
    $x General subdivision  Sociological aspects.
650 Subj:Topic $a Topical term  Discrimination.
852 Holdings 1   $h Classification part  025.04252 Nob
    $i Item part  Nob
    $p Barcode  54058
    $9 Cost  $28.00
    $a Location  PS

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