The filter bubble : how the new personalized Web is changing what we read and how we think
New York : Penguin Books, 2012.
294 p. ; 20 cm.
In December 2009, Google began customizing its search results for all users, and we entered a new era of personalization. With little notice or fanfare, our online experience is changing, as the websites we visit are increasingly tailoring themselves to us. In this engaging and visionary book, MoveOn.org board president Eli Pariser lays bare the personalization that is already taking place on every major website, from Facebook to AOL to ABC News. As Pariser reveals, this new trend is nothing short of an invisible revolution in how we consume information, one that will shape how we learn, what we know, and even how our democracy works.
The race to collect as much personal data about us as possible, and to tailor our online experience accordingly, is now the defining battle for today's internet giants like Google, Facebook, Apple and Microsoft. Behind the scenes, a burgeoning industry of data companies is tracking our personal information to sell to advertisers, from our political leanings to the hiking boots we just browsed on Zappos.
As a result, we will increasingly each live in our own, unique information universe--what Pariser calls "the filter bubble." We will receive mainly news that is pleasant, familiar and confirms our beliefs--and since these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation and the democratic exchange of ideas.
Drawing on interviews with both cyber-skeptics and cyber-optimists, from the co-founder of OK Cupid, an algorithmically-driven dating website, to one of the chief visionaries of U.S. information warfare, THE FILTER BUBBLE tells the story of how the Internet, a medium built around the open flow of ideas, is closing in on itself under the pressure of commerce and "monetization." It peeks behind the curtain at the server farms, algorithms, and geeky entrepreneurs that have given us this new reality, and investigates the consequences of corporate power in the digital age.
THE FILTER BUBBLE reveals how personalization could undermine the internet's original purpose as an open platform for the spread of ideas, and leave us all in an isolated, echoing world. But it is not too late to change course. Pariser lays out a new vision for the web, one that embraces the benefits of technology without turning a blind eye to its negative consequences, and will ensure that the Internet lives up to its transformative promise.
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ZA4237 .P37 2012 |
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004.67/8 22 |
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How the new personalized Web is changing what we read and how we think |
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New York : Penguin Books, 2012. |
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294 p. ; 20 cm. |
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Original publication and copyright date: 2011. |
BibliogrphyNote: |
Includes bibliographical references (p. 251-252) and index. |
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Field | Ind | Subfield | Data |
---|---|---|---|
001 Control No | 34176 | ||
005 LastTransaction | 20190201154322.0 | ||
008 Data Elements | 120418s2012 nyu b 001 0 eng d | ||
010 LCCN | $z | 2011010403 | |
020 ISBN | $a ISBN | 9780143121237 (pbk.) | |
020 ISBN | $a ISBN | 0143121235 (pbk.) | |
020 ISBN | $z Canceled/invalid ISBN | 9781594203008 (hbk.) | |
020 ISBN | $z Canceled/invalid ISBN | 1594203008 (hbk.) | |
035 System Ctrl No | $a System control number | (OCoLC)786037531 | |
035 System Ctrl No | $a System control number | (OCoLC)ocn786037531 | |
040 Cataloging Src | $a Original cataloging agency | BKL | |
$c Transcribing agency | BKL | ||
$d Modifying agency | TnLvILS | ||
049 | $a | IG$A | |
050 LC Call No | 4 | $a Classification number | ZA4237 |
$b Item number | .P37 2012 | ||
082 Dewey Class No | 04 | $a Classification number | 004.67/8 |
$2 Edition number | 22 | ||
100 ME:PersonalName | 1 | $a Personal name | Pariser, Eli. |
245 Title | 14 | $a Title | The filter bubble : |
$b Remainder of title | how the new personalized Web is changing what we read and how we think / | ||
$c Statement of responsibility | Eli Pariser. | ||
246 VaryingTitle | 30 | $a Title proper/short title | How the new personalized Web is changing what we read and how we think |
260 PublicationInfo | $a Place of publication, dist. | New York : | |
$b Name of publisher, dist, etc | Penguin Books, | ||
$c Date of publication, dist, etc | 2012. | ||
300 Physical Desc | $a Extent | 294 p. ; | |
$c Dimensions | 20 cm. | ||
500 General Note | $a General note | Original publication and copyright date: 2011. | |
504 BibliogrphyNote | $a Bibliography, etc. note | Includes bibliographical references (p. 251-252) and index. | |
505 ContentsNote | 0 | $a Formatted contents note | The race for relevance -- The user is the content -- The Adderall society -- The you loop -- The public is irrelevant -- Hello, world! -- What you want, whether you want it or not -- Escape from the city of ghettos. |
650 Subj:Topic | 0 | $a Topical term | Invisible Web. |
650 Subj:Topic | 0 | $a Topical term | Information organization. |
650 Subj:Topic | 0 | $a Topical term | Semantic Web |
$x General subdivision | Social aspects. | ||
650 Subj:Topic | 0 | $a Topical term | World Wide Web |
$x General subdivision | Subject access. | ||
650 Subj:Topic | 0 | $a Topical term | Internet |
$x General subdivision | Censorship. | ||
852 Holdings | 1 | $h Classification part | 004.67 Par |
$i Item part | Par | ||
$p Barcode | 54038 | ||
$9 Cost | $18.00 | ||
$a Location | PS |