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The filter bubble

004.67 Par

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The filter bubble : how the new personalized Web is changing what we read and how we think

Pariser, Eli.

New York : Penguin Books, 2012.

294 p. ; 20 cm.

In December 2009, Google began customizing its search results for all users, and we entered a new era of personalization. With little notice or fanfare, our online experience is changing, as the websites we visit are increasingly tailoring themselves to us. In this engaging and visionary book, board president Eli Pariser lays bare the personalization that is already taking place on every major website, from Facebook to AOL to ABC News. As Pariser reveals, this new trend is nothing short of an invisible revolution in how we consume information, one that will shape how we learn, what we know, and even how our democracy works.

The race to collect as much personal data about us as possible, and to tailor our online experience accordingly, is now the defining battle for today's internet giants like Google, Facebook, Apple and Microsoft. Behind the scenes, a burgeoning industry of data companies is tracking our personal information to sell to advertisers, from our political leanings to the hiking boots we just browsed on Zappos.

As a result, we will increasingly each live in our own, unique information universe--what Pariser calls "the filter bubble." We will receive mainly news that is pleasant, familiar and confirms our beliefs--and since these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation and the democratic exchange of ideas.

Drawing on interviews with both cyber-skeptics and cyber-optimists, from the co-founder of OK Cupid, an algorithmically-driven dating website, to one of the chief visionaries of U.S. information warfare, THE FILTER BUBBLE tells the story of how the Internet, a medium built around the open flow of ideas, is closing in on itself under the pressure of commerce and "monetization." It peeks behind the curtain at the server farms, algorithms, and geeky entrepreneurs that have given us this new reality, and investigates the consequences of corporate power in the digital age.

THE FILTER BUBBLE reveals how personalization could undermine the internet's original purpose as an open platform for the spread of ideas, and leave us all in an isolated, echoing world. But it is not too late to change course. Pariser lays out a new vision for the web, one that embraces the benefits of technology without turning a blind eye to its negative consequences, and will ensure that the Internet lives up to its transformative promise.


Non-fiction - JH & HSNon-fiction - JH & HS

1 copy available at Paideia School


9780143121237 (pbk.)


0143121235 (pbk.)


9781594203008 (hbk.)


1594203008 (hbk.)

LC Call No:

ZA4237 .P37 2012

Dewey Class No:

004.67/8 22


Pariser, Eli.


The filter bubble : how the new personalized Web is changing what we read and how we think / Eli Pariser.


How the new personalized Web is changing what we read and how we think


New York : Penguin Books, 2012.


294 p. ; 20 cm.


Original publication and copyright date: 2011.


Includes bibliographical references (p. 251-252) and index.


Invisible Web.


Information organization.


Semantic Web--Social aspects.


World Wide Web--Subject access.



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010 LCCN   $z   2011010403
020 ISBN   $a ISBN  9780143121237 (pbk.)
020 ISBN   $a ISBN  0143121235 (pbk.)
020 ISBN   $z Canceled/invalid ISBN  9781594203008 (hbk.)
020 ISBN   $z Canceled/invalid ISBN  1594203008 (hbk.)
035 System Ctrl No   $a System control number  (OCoLC)786037531
035 System Ctrl No   $a System control number  (OCoLC)ocn786037531
040 Cataloging Src   $a Original cataloging agency  BKL
    $c Transcribing agency  BKL
    $d Modifying agency  TnLvILS
049   $a   IG$A
050 LC Call No $a Classification number  ZA4237
    $b Item number  .P37 2012
082 Dewey Class No 04  $a Classification number  004.67/8
    $2 Edition number  22
100 ME:PersonalName 1   $a Personal name  Pariser, Eli.
245 Title 14  $a Title  The filter bubble :
    $b Remainder of title  how the new personalized Web is changing what we read and how we think /
    $c Statement of responsibility  Eli Pariser.
246 VaryingTitle 30  $a Title proper/short title  How the new personalized Web is changing what we read and how we think
260 PublicationInfo   $a Place of publication, dist.  New York :
    $b Name of publisher, dist, etc  Penguin Books,
    $c Date of publication, dist, etc  2012.
300 Physical Desc   $a Extent  294 p. ;
    $c Dimensions  20 cm.
500 General Note   $a General note  Original publication and copyright date: 2011.
504 BibliogrphyNote   $a Bibliography, etc. note  Includes bibliographical references (p. 251-252) and index.
505 ContentsNote 0   $a Formatted contents note  The race for relevance -- The user is the content -- The Adderall society -- The you loop -- The public is irrelevant -- Hello, world! -- What you want, whether you want it or not -- Escape from the city of ghettos.
650 Subj:Topic $a Topical term  Invisible Web.
650 Subj:Topic $a Topical term  Information organization.
650 Subj:Topic $a Topical term  Semantic Web
    $x General subdivision  Social aspects.
650 Subj:Topic $a Topical term  World Wide Web
    $x General subdivision  Subject access.
650 Subj:Topic $a Topical term  Internet
    $x General subdivision  Censorship.
852 Holdings 1   $h Classification part  004.67 Par
    $i Item part  Par
    $p Barcode  54038
    $9 Cost  $18.00
    $a Location  PS

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